Canadian Tire

Canadian Tire, one of Canada’s largest retailers, has challenged Trapeze with developing an online approach that demonstrates that CT has the products to equip consumers for the jobs and joys everyday family life. Finding a new balance between product centric and sale messaging and brand communications is critical, as is optimizing usability (based on extensive research). Below is spec work, that has been very well received. We’re back in research!

Creative Direction: Mike Kasprow | Design Direction: Bronwyn Anderson | Design: Kam Nong

IKEA “Sleeping Better and You”

“Sleeping Better and You” was a combined effort between Trapeze and ZIG. The “sleep coach” offered helpful tips for easier snoozing, while showcasing IKEA products. The two agencies merged creative teams, and took on the challenge of bringing a playful, engaging concept to fruition in less than a month. Within the compressed time frame, Trapeze and its partners, including StoryStream who realized the video assets, put together a quirky, on-message piece that jelled perfectly with the IKEA brand. Both English and French sites were executed, along with rich media banners. The site won a 2007 Webby Award in the highly competitive Best in Retail category.

Design Direction, Usability: Bronwyn Anderson | Usability: Andrew Lockhart | Writing: Michael Clowater | Design: Ella Potyrala | Flash Development: Adrian Stiegler

Kubik

Kubik, a company that designs, installs and manages exhibits and events for businesses, institutions and museums internationally, needed a new website. Full bleed photography brought their work to the forefront of the site experience, while an airy grid superimposed on each image, unifies the site design.

Design Direction: Bronwyn Anderson | Design: Matt Smith

Jaguar Kiosk

Jaguar/Landrover (under the Ford flag) uses Kiosks as an innovative customer acquisition tool during the auto show circuit.

Design Direction: Bronwyn Anderson | Design: Matt Smith

Bonefish Grill

Bonefish Grill provides a unique dining experience and a broader appreciation of fish through impeccably prepared dishes and recipes. The new website needed to reflect these distinctive qualities. The site is an information hub of restaurant locations, promotions, events, and showcases the newest recipes. It also engages users with unique content, like Fish 101, a rich information source for facts about fish species. Bonefish Grill is part of the OSI Restaurant Partners, a parent company that includes the Outback Steakhouses.

Design Direction: Bronwyn Anderson | Design: Ella Potyrala

CBS: Rachael Ray show

The Rachael Ray Show online presence needed to reflect Rachael Ray’s overall brand – fun, feisty, and honest – but structurally needed to account for a slew of show content and contests. With over 1.5 million unique visitors and close to 7 million page views in the first few months, the site was a resounding, quantifiable success.

Design Direction: Bronwyn Anderson | Design: Grace Lee, Matt Smith

Mitsubishi Motors: Lancer Evolution

In 2008, Mistubishi launched the Lancer Evolution, and Trapeze was asked to ramp up hype on the new car. This microsite was a hub for the Social Media Marketing campaign that included Facebook, Flickr, and Youtube pages that drove traffic to the existing microsite and vice-versa. These social media channels encouraged participation with the brand, engaging visitors, propelling interest and information sharing through user generated content and was a successful anchor for an ongoing conversation about the car.
Design Direction: Bronwyn Anderson | Design:Grace Lee

Sobeys: Inspired Magazine

Sobeys wanted to update the look of their house brand (Compliments) online Magazine, “Inspired” so the food felt fresh, innovative and inviting. The client was delighted with these clean and contemporary designs, showcased below.

Design Direction: Bronwyn Anderson | Design: Grace Lee

General Mills: Everyday Celebrations

General Mills wanted to create a loyalty program that was a resource for families and united a diverse group of brands. This was a unique opportunity to create a brand from inception right through to execution – both on and offline. Everyday Celebrations successfully delivered on the insight that food can be a catalyst in bringing families together.

Art Director, both on and offline: Bronwyn Anderson | Usability: Scott Suthren |
Writer: Lisa D’Innocenzo

FedEx: First and Goal

By partnering with the NFL, FedEx US engineered a cross platform promotion encouraging existing customers to ship additional Air and Ground packages during the football season. High value customers received a DM package – complete with a “Playbook” outlining how to play and win.

Art Direction and Design: Bronwyn Anderson | Writer: Lisa D’Innocenzo

AIR MILES Internal Brand Launch

AIR MILES wanted to generate employee excitement around the launch of their new brand, which is positioned around guilt free indulgence. A contest challenges employees to enter by answering “What would you give up for a Caribbean cruise?” The humorous trading cards, complete with bubble gum seemed the perfect irreverent format to emphasize what people would be willing to sacrifice for a trip to the Caribbean. 24 cards in total, limited edition.

Art Direction and Design: Bronwyn Anderson | Writer: Alex Churchill

*Quote by Andree Putnam, Interior Designer. From Design Feast