Kraft Celebration Tour is a national contest committed to helping to build better places to play across Canada. A $100,000 recreational facility upgrade for the grand prize winner and three secondary prizes of $20,000 makes this responsive site a complex campaign to design, develop and execute.
We created a digital content hub where users could nominate their community, upload photos or drawings, browse submissions and vote for the Grand Prize, while staying abreast of various program phases and updates.
That the experience elicited engagement, is evident as by the end of the tour last year the contest had received over 3,000,000 votes and in 2014 was also the winner of the RSD Social Good Design Award.
Creative Director: Michael Kasprow
Associate Creative Director: Bronwyn Anderson
Designers: Farwa Kazmi, Vanida Lim
Copywriter: Sean Butler
Usability: Parus Sheopuri
Producer: Johanna Stewart
Development: Jordan Shaw