A new player in the Canadian Banking sector, EQ Bank wanted to disrupt the consumer savings category. Offering a highly competitive interest rate, 24/7 access online via a responsive site, flexibility when moving money and no minimum balance, annual targets were surpassed in the first quarter!
Backed by Equitable Bank, EQ Bank was their foray into the consumer facing sector. One of the challenges we faced was finding an appropriate place to communicate their broker offerings (which were not available to consumers) on the site.
From logo and colour scheme to content creation, to the development of a style guide the digital team worked closely with the general agency to ensure a seamless experience for this newcomer in the marketplace.
Art Direction and Design: Emmanuel Obayemi
Associate Creative Director: Bronwyn Anderson, Adam Thur
Writing: Alec Scott, Rica Eckersley
Creative Director: Lance Martin
Production: Laura Sheppard
Account: Victoria Thorpe
Back End Dev: Mike Sammimi, Aleksander Shumanov
Front End Dev: Swann Le Vigouroux