Drake Hotel is a cornerstone in Toronto’s West Queen West community. A renowned boutique hotel, live events venue, multi restaurant and art installation space, their website needed to showcase and amplify all this.
A home base for a growing community of stakeholders the site needed to be easy to update (frequently) with engaging content to facilitate interactions with Drake customers. The new design also includes expandable, scalable pillars, business branches and e-commerce opportunities for the Drake General Store.
Most importantly, it supports the tactical realities of booking a room, finding rates, menus and an events calendar. All the while, feeding in fresh content and imagery to cultivate an online environment that is as dynamic as the Drake Hotel itself.
Visit Drake Hotel
Creative Director: Mike Kasprow
Art Direction and Design: Kam Nong
Associate Creative Director: Bronwyn Anderson
Production: Nelson Fernandez
Strategy: Keefe Lee